Nov 03, · Old Spice Rhetorical Analysis. Confidence, attractiveness, sex appeal, constant eye contact; these elements depict want and need to provoke consumers to buy Old Spice body wash. Don't use plagiarized sources. Get Your Custom Essay on. Rhetorical Analysis of an Advertisement. Just from $13,9/Page. Get custom blogger.comted Reading Time: 5 mins The advertisement analyzed within this essay seeks to catch the viewer’s eye and cause the female viewer to associate that product with themselves and their life experiences through the phrase “Like A Girl.”. As a result of this advertisement Always has high hopes that this will cause their product sales to blogger.comted Reading Time: 9 mins Rhetorical Analysis of an Advertisement Essay. Words3 Pages. Rhetorical Analysis of an Advertisement. Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for
How to Write a Rhetorical Analysis Essay on an Advertisement
Teen pregnancy is one of the most serious issues in the American society. Three in ten teen young women get pregnant before their twenties. We have heard about the bad consequences of teen pregnancy in movies, talk shows, news, and many other social media. The Candies Foundation Organization is a non-profit organization that tries change the way youth in America thinks about teen pregnancy and parenthood.
This organization decided to use advertisements to persuade teenagers to consider the consequences of having a baby. Therefore, I chose an advertisement from this organization.
And I am here to tell you that this advertisement is so powerful that it is likely to reach its intended audience. The advertisement is composed of two parts equally. On the left side, it is a portrait of a female celebrity with a serious facial expression. On the right side, it is a question written in large font with a small text and an image of a crib below it.
The advertisement is basically black and white with a touch of a hot pink color. This color only appears in the name of the organization, which is at the bottom of the portrait, and parts of the question. The rhetorical appeals are included in the advertisement to persuade the audience to think about whether or not they are ready to have a baby.
It uses sex and emotional appeals and made the advertisement engaging not only to men, but also to women. It uses a more mainstream and modern sex appeal to send the message to its intended audience. There are few advertisements that include a portrait of a female celebrity in them.
It used a celebrity called Fergie, who is a well-known singer and actress in the modern days. In fact, the portrait successfully made the ad to appeal only to teenagers.
The advertisement gains more attention with this portrait for the simple fact that the celebrity is looking straight at the audience.
However, the celebrity is not smiling or staring at the audience. It is only a conventional look, in fact, the one that people give when they are talking to someone. It is this look and the emotion she lacks, that creates a strong feeling in the audience.
Men are always interested in their opposite sex. Women always have the feelings of jealousy and insecurity. Furthermore, the organization effectively opens the advertisement for all genders by using a female celebrity, rhetorical analysis essay advertisement.
The organization also uses ethos to appeal a personality in the message. The combination of colors adds a special effect to the advertisement, making it much easier for the audience to relate the rhetorical analysis essay advertisement with the text. It uses a hot-pink color and white for the question and a dark black color as background.
Hot-pink color lover or not, the style surely catches the attention of everybody. The white color also stands out in the dark black background, highlighting the question and giving it more importance. The organization is not using an image of a decorative crib in this situation. In fact, it uses an image of a traditional crib. It made the crib look simple, original, and plain, rhetorical analysis essay advertisement, in order to appeal to teenagers rather than adults.
I consider that the organization assumes that having an image of a crib rhetorical analysis essay advertisement the advertisement will lead the audience to realize the message in depth. Therefore, I consider that they are correct with their assumptions.
The crib image does make the question more rhetorical analysis essay advertisement and it encourages teenagers to think seriously about the difficulties of having a child. Unlike other advertisements, the Candies Foundation uses a single question to deliver their message. The exclamation, huh, has a strong sense of interrogation.
The combination of these two words gives a better expression and power to the question. Because the advertisement is targeting teenagers instead of adults, the word huh precisely adds credibility to the question. Using logos and ethos, the question is being asked properly along with an image of a baby crib that strikes fear into the audience. After the audience read the question, automatically they start thinking about few general propositions such as: Do I want to give a home like this one for my baby?
Can I afford all the expenses of having a baby? Do I have a permanent job? Am I old enough? Am I ready to be a mother? Am I ready to be a father? Do I really want a baby at all? Without doubt, rhetorical analysis essay advertisement, they will answer: NO. The organization did not ask the audience these questions rhetorical analysis essay advertisement nor gave any quantitative facts about babies. However, it used logos to make its audience reason logically and then the audience themselves can draw a specific truth from the propositions they have made, rhetorical analysis essay advertisement.
After the audience had thought about the question, they inevitably agree with the truth that the advertisement carries. In conclusion, this advertisement is effective. It rhetorical analysis essay advertisement strong, meaningful, rhetorical analysis essay advertisement, and attractive at the same time. The rhetorical appeals included have successfully persuaded its intended audience to prevent teen pregnancy.
This thought deeply discourages teenagers to have sex. This thought can also be a motivation for parents to advise their children and furthermore, rhetorical analysis essay advertisement, the organization gains more outside supports to decrease teen pregnancy growth.
Cite this page Rhetorical Advertisement Analysis. Rhetorical Advertisement Analysis. Accessed May 19, Rhetorical Advertisement Analysis Categories: Advertising Rhetoric. Download paper. Analysis, Pages 5 words. Get rhetorical analysis essay advertisement verified writer to help you with Rhetorical Advertisement Analysis.
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In other words, if this were the argument for the Marlboro ad, I would have to show and explain how the ad promises acceptance, strength, and independence. I may do this by explaining the ad’s use of rhetorical appeals throughout the essay. II. A brief description of the ad Overall, this should reflect an objective account of the ad’s A Rhetorical Analysis Of An Ad Essay Words | 3 Pages controversial ad featuring a bikini-clad Paris Hilton writhing sensuously on an expensive Bentley luxury car while enjoying a large burger. This ad’s effectiveness relies on trendy, sexualized imagery, and specific language choicest appeal to the young teenage to college age male Nov 03, · Old Spice Rhetorical Analysis. Confidence, attractiveness, sex appeal, constant eye contact; these elements depict want and need to provoke consumers to buy Old Spice body wash. Don't use plagiarized sources. Get Your Custom Essay on. Rhetorical Analysis of an Advertisement. Just from $13,9/Page. Get custom blogger.comted Reading Time: 5 mins
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